Last year, I had a chance to speak at TEDxQueensu (embedded above). My basic premise is this: Science is awesome, but science needs to do a better job of communicating that awesomeness to non-scientists. We’re sitting on the frontiers of human knowledge, and yet we cannot get others as excited about this issue that we’re very, very passionate about. It’s something I’ve touched upon within the world of science fiction, by having celebrity spokepeople for science and even by using humour to engage non-scientists. After reading up on inspirational leadership, I realized that the way we can communicate science more effectively is to cast off the typical way we view science for academic purposes (ie the peer reviewed manuscript/IMRaD) and consider it as part of a whole.
We need to tell the story of science – the background, ie. why your research happened, and then the consequences, ie. why your research matters. An academic presentation works very well when your audience knows the background to the area, but when talking to non-scientists, or even those outside of your immediate area of study, you have to take a step back and tell them why the research even matters before delving into your specific study.