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Mr Epidemiology

No, I'm not a skin doctor

Month

April 2013

Battlestar Pedagogica: Using Science Fiction to teach Science!

Science fiction is educational - SO SAY WE ALL! Picture courtesy BattlestarWiki
Science fiction is educational – SO SAY WE ALL! | Picture courtesy Battlestar Galactica Wiki

I’m a huge fan of science fiction and fantasy. There are few feelings quite as impressive as when an author crafts a world that draws you in (See: Arrakis, Middle Earth, Westeros, LV-246, Hogwarts etc). Perhaps what I find most fascinating though, is how quickly science fiction can turn into real life. For example, the tricorder from Star Trek was a fictional device that could scan different aspects of the environment depending on the requirement, ranging from geological, such as mineral content of rocks, to metereological, such as air pressure and temperature, to biological, such as heart rate and blood pressure. While this sounded like a great dream in the 1960s (when The Original Series aired), we’re now, within a single generation (pun *totally* intended), able to turn this into reality. The new Samsung Galaxy S4, for example, is slated to be released with a suite of health apps (dubbed S Health), including apps to measure heart rate, blood pressure as well as track caloric expenditure. Even things as simple as being able to communicate without needing a bulky cellphone have now become a reality.

As teachers and educators, we suffer from a very real limitation when it comes to teaching. Either due to time, lack of equipment or other constraints we cannot teach some issues the way we would like. But even in the most well-equipped lab, sometimes we can’t teach a concept because the technology doesn’t exist. In those situations, we can use outlandish examples to discuss a concept, and then work backwards from there to discuss the limitations we currently face, a concept called a Thought Experiment. By imagining a scenario, we can push the boundaries of our understanding, discussing the issue from a “what about if X happened,” or “Would Y still occur if A and B happened.” There are many types of thought experiments, and it means different things to different disciplines. I’m going to be using it to refer the use of a metaphor to explain a concept, which corresponds to the “prefactual” type of thought experiment, ie. what outcome would we expect if we had conditions A, B and C.

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Still Not Significant

A handy alphabetized list of various different ways of stating your results when p > .05! I think my favourites are “teetering on the brink of significance (P=0.06)” and “not significant in the narrow sense of the word (P=0.29)”

Probable Error

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What to do if your p-value is just over the arbitrary threshold for ‘significance’ of p=0.05?

You don’t need to play the significance testing game – there are better methods, like quoting the effect size with a confidence interval – but if you do, the rules are simple: the result is either significant or it isn’t.

So if your p-value remains stubbornly higher than 0.05, you should call it ‘non-significant’ and write it up as such. The problem for many authors is that this just isn’t the answer they were looking for: publishing so-called ‘negative results’ is harder than ‘positive results’.

The solution is to apply the time-honoured tactic of circumlocution to disguise the non-significant result as something more interesting. The following list is culled from peer-reviewed journal articles in which (a) the authors set themselves the threshold of 0.05 for significance, (b) failed to achieve that threshold value for…

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Selling Science: Marketing Public Health Messages

Think about the most recent message you heard on TV. If you’re like me and watch a lot of sports it probably had something to do with going “All in for Week 1.” Alternatively, maybe you’re thinking about Importing from Detroit. Or maybe you want to see a day in the life of LeBron’s Samsung Note II. But how often do we see effective marketing of public health messages?

When it comes to public health, how much time do we spend promoting our message? Perhaps the only “public health” messages people see relate to two things: 1) phamarceuticals (although this varies by region) and 2) seasonal vaccination programs. The way advertisers think about messaging is markedly different to the way public health professionals think and thus how we convey information. Rather than talk about how to “communicate a health risk” maybe we should think about how to “market a message.” It’s a simple, but seismic shift.

Continue reading on PLOS Blogs Public Health Perspectives!

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