We exist in a strange society these days. Jenny McCarthy is viewed as an authority on vaccines and people listen to the opinions of Ben Affleck and Sean Penn when it comes to politics. Yet people who study and have dedicated their lives to these causes remain out of the limelight and hidden from the public. While everyone knows about celebrities who campaign on issues, how many people can name a researcher who study them? One problem facing scientists is the lack of communication between science and the public: we’re perceived as living in the ivory tower of academia and are totally out of touch, or worse, we’re in the pocket of Big Pharma/Food/The Umbrella Corporation/Evil Faceless Corporate Interest.
But in reality, scientists are just regular people with an interest in one specific part of our world, and we want nothing more than for everyone else to find out work as fascinating as we do. It’s something that Jorge Cham of PhD Comics discusses in his TEDxUCLA talk, where he highlights how he was hired to create a video (that you may have seen) about the Higgs Boson.
There’s a definite gap between scientists and the public, and three questions immediately come to mind: 1) Why do scientists not engage, 2) How can scientists engage and 3) How do we find a celebrity to endorse “science”?