I was on the phone with my mom recently, and she told me about a recent study she saw on CTV stating that watching SpongeBob Squarepants was bad for children. I scoured the internet, and found the research article in question. While searching, I also found reference to the study in the media. The headlines were … disturbing. They ranged from the factual “SpongeBob may impair 4-year-olds’ brains” and “Young Attention Spans Impaired by SpongeBob and Rapid Games, Study Says” to the more controversial “So your four-year-old can’t concentrate? He’s probably been watching SpongeBob” and finally throwing all logic and reason out of the window and claiming “Study says SpongeBob makes kids stupid.” (Those are all the actual headlines) As you can imagine this just made me more interested in the actual paper itself – in particular if I would be able to use the line “Researchers call SpongeBob Stupid” and cite it.
As someone who watched a fair share of Tom and Jerry, Looney Tunes and Teenage Mutant Hero Turtles as a kid, I wanted to see how such claims were made, and what the actual study was. And yes, it was Teenage Mutant HERO Turtles. In the UK they changed the word Ninja to Hero, as Ninja had violent connotations. True story.
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