Science has an awkward relationship with the public. There’s a perception that we exist in an ivory tower, and the common media perception (as is evident by shows like The Big Bang Theory) is that we’re somewhat socially inept, with a lack of people skills and an inability to talk about our work in a way that others can understand.
So I was thrilled when #overlyhonestmethods became a thing. There have been many little science in-jokes floating around the twittersphere; one of my favourite was the hashtag #middleearthpublichealth which came out right before The Hobbit released in theatres. Tweets like “Craving the ‘Precious’: Gollum, a case study of the public health impact of severe ring addiction, Lancet 2010” abounded, and they illustrated public health rather nicely (for more, check out Brett Keller’s blogpost). However, they only catered to a niche audience: public health professionals, and public health professionals who got the Lord of the Rings references.