I love conferences and seminars. Having someone who is passionate about an issue get up and present is one of the best ways to learn about something new, and can really bring something to life. But what’s perhaps most interesting is not how effectively someone can communicate an issue, but it’s in the break immediately afterwards. Do people leave to discuss the topic that was just presented? Do they leave thinking about what you said? In my mind, that’s one mark of a good presenter: they make you think about the issue so deeply that it dominates the conference lunch immediately afterwards.
I had this experience last week. As part of an introductory epidemiology course, the students were allocated to a side and had to “debate” an issue. One of the topics was “Vaccination campaigns can be helped by social media,” with the two teams arguing accordingly. That got me to thinking: How is social media used by public health professionals? And can it be used effectively?